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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"MSI reports : working paper series"
~isPartOf:"Marken- und Produktmanagement / Research"
~subject:"Filmwirtschaft"
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Filmwirtschaft
Bespielte Medien
5
Pre-recorded media
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Advertising effects
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Film industry
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Werbewirkung
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2000-2005
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Musikwirtschaft
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Online-Handel
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Elberse, Anita
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Journal of marketing management : MM
MSI reports : working paper series
Marken- und Produktmanagement / Research
Cat.
1
Discussion paper series / Harvard Institute of Economic Research
1
Documetation Bulletin, [Dokumentationsbulletin], Suppl. D [Beil. D]: Radio, tv, film, Commission of the European Communities, DG X [Directorate-General Information]
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Harvard Institute of Economic Research Discussion Paper
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Inside Technology Ser
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and operations management
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Journal of consumer behaviour : an international research review
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Kom / Kommission der Europäischen Gemeinschaften
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NBER working paper series
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Quantitative marketing and economics : QME
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Review of industrial organization : RIO
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Statens offentliga utredningar : SOU
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Statistical reports and studies / Unesco
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Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
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Stuttgarter Beiträge zur Organisations- und Innovationssoziologie : SOI discussion paper
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ECONIS (ZBW)
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Superstars and underdogs : an examination of the long-tail phenomenon in video sales
Elberse, Anita
;
Oberholzer-Gee, Felix
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10003641113
Saved in:
2
Präferenzmessung in der Online Medien-Distribution : Sharing-Verhalten und Zahlungsbereitschaft für Filme im Internet
Nitschke, Thomas
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509274
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