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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"MSI reports : working paper series"
~subject:"Advertising effects"
~subject:"Filmwirtschaft"
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Advertising effects
Filmwirtschaft
Bespielte Medien
4
Pre-recorded media
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2000-2005
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Elberse, Anita
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Oberholzer-Gee, Felix
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Journal of marketing management : MM
MSI reports : working paper series
Journal of advertising research
2
Medienmanagement und E-Business
2
American journal of agricultural economics
1
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1
Discussion paper series / Harvard Institute of Economic Research
1
Documetation Bulletin, [Dokumentationsbulletin], Suppl. D [Beil. D]: Radio, tv, film, Commission of the European Communities, DG X [Directorate-General Information]
1
Harvard Institute of Economic Research Discussion Paper
1
Inside Technology Ser
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Kom / Kommission der Europäischen Gemeinschaften
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Review of industrial organization : RIO
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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SpringerLink / Bücher
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Statens offentliga utredningar : SOU
1
Statistical reports and studies / Unesco
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Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
Stuttgarter Beiträge zur Organisations- und Innovationssoziologie : SOI discussion paper
1
Technology audit and production reserves
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Working paper / National Bureau of Economic Research, Inc.
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Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
2
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
Saved in:
3
Superstars and underdogs : an examination of the long-tail phenomenon in video sales
Elberse, Anita
;
Oberholzer-Gee, Felix
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10003641113
Saved in:
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