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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Ekinci, Yuksel"
~subject:"Virales Marketing"
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Journal of marketing management : MM
Management science : journal of the Institute for Operations Research and the Management Sciences
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Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-ju
;
Ekinci, Yuksel
;
Occhiocupo, Nicoletta
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 584-606
Persistent link: https://www.econbiz.de/10009776469
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