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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Managing consumer services : factory or theater?"
~subject:"B-to-B-Marketing"
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Journal of marketing management : MM
Managing consumer services : factory or theater?
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Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
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