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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
~subject:"Facebook"
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Brand management
Facebook
Viral marketing
50
Virales Marketing
50
Consumer behaviour
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29
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25
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25
Internet marketing
14
Online-Marketing
14
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word-of-mouth
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Andrews, Lynda
1
Baghi, Ilaria
1
Bianchi, Constanza
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Fazal-e-Hasan, Syed
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Gabrielli, Veronica
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Hodis, Monica Alexandra
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Huo, Qunying
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Moraes, Caroline
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Sashittal, Hemant Chaitanya
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Journal of marketing management : MM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
21
The journal of product & brand management
19
International journal of internet marketing and advertising : IJIMA
15
Journal of retailing and consumer services
15
Journal of promotion management : innovations in planning and applied research
10
The journal of brand management : an international journal
9
International journal of hospitality management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Journal of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
Journal of internet commerce
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Psychology & marketing
4
SpringerLink / Bücher
4
Cogent business & management
3
Electronic commerce research
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of electronic commerce : IJEC
3
Journal of Islamic marketing
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The international review of retail, distribution and consumer research
3
Business horizons
2
Corporate reputation review
2
Economics working paper
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Electronic markets : the international journal on networked business
2
Global business and finance review
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Global journal of business research : GJBR
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ECONIS (ZBW)
5
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1
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
2
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
3
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
4
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
5
A study of trust over time within a social network mediated environment
Palmer, Adrian
;
Huo, Qunying
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
Saved in:
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