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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
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Consumer behaviour
Luxusgüter
Konsumentenverhalten
1,306
Brand management
763
Markenführung
763
Brand image
532
Markenimage
532
Brand
389
Markenartikel
386
Beziehungsmarketing
282
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282
USA
222
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222
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219
Marketingmanagement
219
Social Web
216
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216
Advertising effects
178
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178
Emotion
155
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141
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135
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Personality psychology
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93
Corporate social responsibility
87
Corporate Social Responsibility
86
Advertising
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Woodside, Arch G.
11
Yi, Youjae
9
Sung, Yongjun
8
Belk, Russell W.
7
Johnson, Lester W.
7
Piacentini, Maria
7
Pitt, Leyland F.
7
Wiedmann, Klaus-Peter
7
Felix, Reto
6
Hogg, Margaret K.
6
Ilicic, Jasmina
6
Michaelidou, Nina
6
Rauschnabel, Philipp A.
6
Spence, Charles
6
Valette-Florence, Pierre
6
Bagozzi, Richard P.
5
Broderick, Amanda J.
5
Carlson, Jamie
5
Chan, Eugene Y.
5
Grappi, Silvia
5
Heine, Klaus
5
Hennigs, Nadine
5
Hollebeek, Linda D.
5
Kapferer, Jean-Noël
5
Lim, Weng Marc
5
Lowe, Ben
5
McKechnie, Sally
5
Mitchell, Vincent-Wayne
5
Phau, Ian
5
Roper, Stuart
5
Ross, William T.
5
Veer, Ekant
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Bigné Alcañiz, J. Enrique
4
Carrigan, Marylyn
4
Das, Gopal
4
Dennis, Charles
4
Dibb, Sally
4
Filieri, Raffaele
4
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of marketing management : MM
Psychology & marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
1,937
Journal of business research : JBR
1,923
International journal of consumer studies
754
International journal of hospitality management
742
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
The journal of product & brand management
400
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
315
Journal of travel and tourism marketing
314
Journal of retailing
306
International journal of retail & distribution management
305
Journal of marketing communications
298
Tourism management : research, policies, practice
296
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
285
Cogent business & management
284
Journal of consumer behaviour : an international research review
284
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
The international review of retail, distribution and consumer research
274
Journal of the Academy of Marketing Science
268
International journal of contemporary hospitality management
267
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
261
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
246
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
1,333
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
6
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
7
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
8
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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