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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Research"
~type_genre:"Konferenzbeitrag"
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Journal of marketing management : MM
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Interdisciplinary management research XVI ; 1
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International journal of advertising : the quarterly review of marketing communications
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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European Advertising Academy
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Lecture notes in business information processing : LNBIP
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Scientific Annals of Economics and Business
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
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Asian journal of business ethics : AJBE
1
Bridging the gap between advertising academia and practice
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Digital challenges and strategies in a pandemic world
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Ethics, social responsibility and sustainability in marketing
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Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasia Business and Economics Society Conference
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ECONIS (ZBW)
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1
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
Radicalising the marketing of higher education : learning from student-generated social media data
Bolat, Elvira
;
O'Sullivan, Helen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 742-763
Persistent link: https://www.econbiz.de/10011746383
Saved in:
3
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
Saved in:
4
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
5
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2015
Persistent link: https://www.econbiz.de/10014010191
Saved in:
6
Dialogmarketing Perspektiven 2013/2014 : Tagungsband ; 8. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2014
Persistent link: https://www.econbiz.de/10011402853
Saved in:
7
Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing
-
2010
Persistent link: https://www.econbiz.de/10008810791
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