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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Dens, Nathalie"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
3
Brand management
2
Markenführung
2
Advertising
1
Advertising effects
1
Associative Network theory
1
Attitude towards charitable organizations
1
Attitude towards helping others
1
Brand
1
Brand attitude
1
Brand placement
1
Corporate Social Responsibility
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Firmenimage
1
Foreign language
1
Language
1
Markenartikel
1
Meinung
1
New product development
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Nonprofit organization
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Nonprofit-Organisation
1
Opinion
1
Persuasion knowledge
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Processing style
1
Product Placement
1
Product placement
1
Produktentwicklung
1
Social alliances
1
Sprache
1
Strategic alliance
1
Strategische Allianz
1
Werbewirkung
1
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1
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Article in journal
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English
Spanish
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Dens, Nathalie
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Carlson, Jamie
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Felix, Reto
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Garry, Tony
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hamilton, Kathy
3
Hennigs, Nadine
3
Jafari, Aliakbar
3
Jassawalla, Avan R.
3
Jayawardhena, Chanaka
3
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Journal of marketing management : MM
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Islamic marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
3
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1
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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