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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Advertising effects
Consumer behaviour
Marketing management
Konsumentenverhalten
662
Brand management
661
Markenführung
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
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Johnson, Lester W.
8
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7
Tadajewski, Mark
7
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6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Carlson, Jamie
5
Phau, Ian
5
Uncles, Mark D.
5
Veer, Ekant
5
Wiedmann, Klaus-Peter
5
Abratt, Russell
4
Baxter, Stacey M.
4
Dibb, Sally
4
Grappi, Silvia
4
Harris, Lloyd C.
4
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4
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3
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Broderick, Amanda J.
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3
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3
Dennis, Charles
3
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3
Dermody, Janine
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Academy of Marketing
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Global Brand Conference <11., 2016, Bradford>
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,287
Journal of retailing and consumer services
1,981
International journal of consumer studies
768
International journal of hospitality management
757
Psychology & marketing
737
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
European journal of marketing : EJM
488
Asia Pacific journal of marketing and logistics
423
Journal of marketing communications
419
The journal of product & brand management
412
Journal of advertising research
404
Management science : journal of the Institute for Operations Research and the Management Sciences
404
Journal of marketing research : JMR
396
Journal of the Academy of Marketing Science
388
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
382
Journal of strategic marketing
379
Journal of marketing
374
Industrial marketing management : the international journal for industrial and high-tech firms
363
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Marketing intelligence & planning
350
Journal of travel and tourism marketing
337
Journal of retailing
335
Marketing letters : a journal of research in marketing
335
Journal of international consumer marketing
333
Tourism management : research, policies, practice
325
Cogent business & management
321
International journal of retail & distribution management
304
Journal of business ethics : JOBE
297
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
296
The journal of consumer marketing
296
Journal of fashion marketing and management
290
Journal of advertising : official publication of the American Academy of Advertising
285
Young consumers : insight and ideas for responsible marketers
278
International journal of advertising : the quarterly review of marketing communications
277
Technological forecasting & social change : an international journal
275
International journal of contemporary hospitality management
274
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ECONIS (ZBW)
818
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10
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818
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
6
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
7
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
8
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
9
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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