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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenarchitektur"
~type:"book"
~type_genre:"Article in journal"
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Consumer behaviour
Markenarchitektur
Brand management
23
Markenführung
23
Brand
11
Konsumentenverhalten
11
Markenartikel
11
USA
9
United States
9
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8
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7
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Marketingmanagement
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2
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13
Collection of articles of several authors
13
Sammelwerk
13
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Apéria, Tony
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Arsel, Zeynep
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Balmer, John M. T.
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Brodie, Ronderick J.
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Conduit, Jodie
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Fetscherin, Marc
1
Hollebeek, Linda D.
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Iglesias, Oriol
1
Lim, Ming
1
Martin, Drew
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McDonagh, Pierre
1
Okonkwo, Uché
1
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Roper, Stuart
1
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Global Brand Conference <11., 2016, Bradford>
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
12
Journal of consumer behaviour : an international research review
10
Psychology & marketing
9
Foundations and trends in marketing : FTMKT
8
International journal of consumer studies
8
Journal of business research : JBR
8
Economics / Journal articles : the open-access, open-assessment journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
The journal of product & brand management
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International journal of retail & distribution management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
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Cambridge working papers in economics
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International journal of internet marketing and advertising : IJIMA
3
International marketing review
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Journal of retailing and consumer services
3
Qualitative market research : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Electronic commerce research
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of customer behaviour
2
Journal of fashion marketing and management
2
Journal of historical research in marketing
2
Journal of internet commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of revenue and pricing management
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The Cornell hospitality quarterly
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
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The service industries journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
13
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1
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
3
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
4
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
5
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
6
Special issue: Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407678
Saved in:
7
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
8
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
9
Special issue: Revisiting contemporary issues in green/ethical marketing
2012
Persistent link: https://www.econbiz.de/10009387580
Saved in:
10
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
1
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