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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand architecture"
~subject:"Evaluation"
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Brand architecture
Evaluation
Brand extension
34
Markentransfer
34
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
16
Markenführung
16
Brand image
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Marketingmanagement
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brand extension
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brand extensions
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consumer evaluation
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Cuneo, Andres
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Ma, Ke
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Sharma, Narendra K.
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Sinn, Francisca
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of marketing research : JMR
3
Brand management ; Vol. 3
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia-Pacific journal of management research and innovation
1
Fashion branding and communication : core strategies of European luxury brands
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of information technology and management : IJITM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing service quality : MSQ ; an international journal
1
Markenmanagement
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The Routledge companion to contemporary brand management
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
2
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
3
Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
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