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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The service industries journal"
~person:"Addis, Michela"
~source:"econis"
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Buying a book as a christmas gift : two routes to customer immersion
Addis, Michela
;
Sala, Giulia
- In:
The service industries journal
27
(
2007
)
7/8
,
pp. 991-1006
Persistent link: https://www.econbiz.de/10003598938
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