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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The service industries journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
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Advertising effects
Customer satisfaction
Marketingmanagement
Emotion
74
Consumer behaviour
39
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39
Kundenzufriedenheit
16
Beziehungsmarketing
15
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15
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11
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Journal of marketing management : MM
The service industries journal
Journal of business research : JBR
58
International journal of hospitality management
57
Journal of retailing and consumer services
36
Journal of travel and tourism marketing
25
Journal of marketing communications
22
Psychology & marketing
22
Journal of advertising research
20
Journal of hospitality marketing & management
20
The journal of services marketing
19
Tourism management : research, policies, practice
16
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
14
European journal of marketing : EJM
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : JPM
10
Journal of promotion management : innovations in planning and applied research
10
Service business
10
Services marketing quarterly
10
Journal of consumer behaviour : an international research review
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
European journal of marketing
8
Journal of service theory and practice : JSTP
8
Marketing : ZFP ; journal of research and management
8
The journal of product & brand management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International review on public and non-profit marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing research : JMR
7
Journal of service research : JSR
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Cogent business & management
6
Global business review
6
Health marketing quarterly
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ECONIS (ZBW)
26
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1
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
2
Effects of retailers' service quality and legitimacy on behavioral intention : the role of emotions during COVID-19
Yang, Kiseol
;
Kim, Jiyoung
;
Min, Jihye
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10012483665
Saved in:
3
The impact of emotional dissonance on quality of work life and life satisfaction of tour guides
Alrawadieh, Zaid
;
Cetin, Gurel
;
Dinçer, Mithat Zeki
; …
- In:
The service industries journal
40
(
2020
)
1/2
,
pp. 50-64
Persistent link: https://www.econbiz.de/10012207482
Saved in:
4
The service smile chain : linking leader emotions to customer outcomes
Liu, Xiao-Yu
;
Liu, Yongmei
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012208574
Saved in:
5
Emotional prototypes, emotional memory usages, and customer satisfaction
Akgün, Ali E.
;
Keskin, Halit
;
Alan, Alev Kocak
- In:
The service industries journal
37
(
2017
)
7/8
,
pp. 494-520
Persistent link: https://www.econbiz.de/10011760451
Saved in:
6
Does emotional labor moderate customer participation and buying?
Seger-Guttmann, Tali
;
Medler-Liraz, Hana
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 356-373
Persistent link: https://www.econbiz.de/10011564156
Saved in:
7
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
8
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
9
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
10
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
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