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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The service industries journal"
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Marketingmanagement
Emotion
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Journal of marketing management : MM
The service industries journal
Journal of business research : JBR
5
Journal of marketing communications
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
International journal of hospitality management
3
Journal of consumer behaviour : an international research review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of promotion management : JPM
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
2
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
3
The sadness of lives and the comfort of things : goods as evocative objects in bereavement
Turley, Darach
;
O'Donohoe, Stephanie
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1331-1353
Persistent link: https://www.econbiz.de/10009702003
Saved in:
4
Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
Saved in:
5
The important effect of employee's emotion management ability on his/her service behaviour in the international tourist hotel
Tsai, Chien-wen
- In:
The service industries journal
29
(
2009
)
9/10
,
pp. 1437-1449
Persistent link: https://www.econbiz.de/10003914944
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