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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Consumer behaviour
Großbritannien
Welt
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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368
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9
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377
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11
Sammelwerk
11
Conference paper
8
Konferenzbeitrag
8
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2
Fallstudie
2
Systematic review
1
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1
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Szmigin, Isabelle
5
Tadajewski, Mark
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Hewer, Paul
4
Koenig-Lewis, Nicole
4
MacDonald, Emma K.
4
McKechnie, Sally
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Brownlie, Douglas
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Dibb, Sally
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Lim, Ming
3
Maclaran, Pauline
3
Moraes, Caroline
3
Palmer, Adrian
3
Quinn, Lee
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Tinson, Julie
3
Uncles, Mark D.
3
Varman, Rohit
3
Vom Lehn, Dirk
3
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Journal of marketing management : MM
Journal of business research : JBR
2,126
Journal of retailing and consumer services
1,954
Applied economics
1,336
Energy economics
1,152
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
801
Journal of international money and finance
789
International journal of consumer studies
784
Technological forecasting & social change : an international journal
775
International journal of hospitality management
768
Economics letters
765
Intereconomics : review of European economic policy
760
Applied economics letters
750
Journal of banking & finance
730
The economic journal : the journal of the Royal Economic Society
722
Psychology & marketing
657
Economic modelling
643
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The world economy : the leading journal on international economic relations
530
Journal of business ethics : JOBE
523
Finance research letters
520
International Journal of Energy Economics and Policy : IJEEP
490
Journal of international economics
483
Climate policy
475
Oxford review of economic policy
466
The American economic review
454
Tourism management : research, policies, practice
437
Journal of world trade : law, economic policy, public policy
436
International review of financial analysis
430
European economic review : EER
427
Journal of international economic law
424
European journal of marketing : EJM
420
Management science : journal of the Institute for Operations Research and the Management Sciences
417
Food policy : economics planning and politics of food and agriculture
403
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
397
Research policy : policy, management and economic studies of science, technology and innovation
392
Journal of international financial markets, institutions & money
391
International review of economics & finance : IREF
383
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ECONIS (ZBW)
377
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1
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10
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377
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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