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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Supply chain
Viral marketing
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
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Internet marketing
46
Online-Marketing
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Market research
42
Marktforschung
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Customer satisfaction
39
Kundenzufriedenheit
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Social marketing
32
Emotion
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Customer integration
29
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Bibliometrics
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28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
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Service quality
27
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Virales Marketing
26
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25
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Carrigan, Marylyn
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Moraes, Caroline
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Canhoto, Ana Isabel Domingos
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
McEachern, Morven G.
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bourlakis, Michael
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Buttle, Francis A.
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,086
Journal of retailing and consumer services
2,009
International journal of production economics
1,981
International journal of production research
1,609
European journal of operational research : EJOR
1,148
International journal of hospitality management
772
International journal of consumer studies
761
Transportation research / E : an international journal
707
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Management science : journal of the Institute for Operations Research and the Management Sciences
532
International journal of logistics systems and management
492
Asia Pacific journal of marketing and logistics
431
The journal of product & brand management
398
Omega : the international journal of management science
376
Technological forecasting & social change : an international journal
368
European journal of marketing : EJM
367
Journal of marketing research : JMR
361
International journal of logistics : research and applications
358
The journal of brand management : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Cogent business & management
344
Supply chain management : an international journal
344
Tourism management : research, policies, practice
341
Journal of travel and tourism marketing
329
Industrial marketing management : the international journal for industrial and high-tech firms
328
International journal of retail & distribution management
328
The international journal of logistics management
325
Journal of retailing
324
Journal of international consumer marketing
316
Journal of business ethics : JOBE
314
Journal of fashion marketing and management
314
Journal of marketing communications
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Production and operations management : an international journal of the Production and Operations Management Society
298
Journal of marketing
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
297
Marketing letters : a journal of research in marketing
295
The international review of retail, distribution and consumer research
290
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ECONIS (ZBW)
326
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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