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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~type_genre:"Article in journal"
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Consumer behaviour
Supply chain
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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86
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311
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7
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7
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7
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2
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Carrigan, Marylyn
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Moraes, Caroline
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
McEachern, Morven G.
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bourlakis, Michael
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
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Journal of marketing management : MM
Journal of business research : JBR
2,030
Journal of retailing and consumer services
1,989
International journal of production economics
1,977
International journal of production research
1,606
European journal of operational research : EJOR
1,144
International journal of consumer studies
756
International journal of hospitality management
739
Transportation research / E : an international journal
707
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
515
International journal of logistics systems and management
492
Asia Pacific journal of marketing and logistics
426
The journal of product & brand management
394
Omega : the international journal of management science
375
International journal of logistics : research and applications
358
Technological forecasting & social change : an international journal
357
European journal of marketing : EJM
355
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Supply chain management : an international journal
344
Cogent business & management
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
328
The international journal of logistics management
325
Journal of retailing
318
Industrial marketing management : the international journal for industrial and high-tech firms
317
Journal of travel and tourism marketing
314
Journal of international consumer marketing
313
Journal of business ethics : JOBE
310
Journal of fashion marketing and management
310
Tourism management : research, policies, practice
306
Production and operations management : an international journal of the Production and Operations Management Society
297
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
288
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
284
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ECONIS (ZBW)
311
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71
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
72
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
73
Liminal mothers' negotiation of conflicting service consumption
Tonner, Andrea
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 100-120
Persistent link: https://www.econbiz.de/10011438596
Saved in:
74
Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon
;
Latimer, Lorien
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
Saved in:
75
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
76
Poverty as we never knew it : THE source of vulnerability for most of humankind
Hill, Ronald Paul
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10011546247
Saved in:
77
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
78
Social influence and green consumption behaviour : a need for greater government involvement
Johnstone, Micael-Lee
;
Hooper, Stephanie
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 827-855
Persistent link: https://www.econbiz.de/10011597218
Saved in:
79
A space of one's own : spatial and identity liminality in an online community of mothers
Cappellini, Benedetta
;
Yen, Dorothy Ai-wan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1260-1283
Persistent link: https://www.econbiz.de/10011585306
Saved in:
80
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
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