//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Dou, Wenyu"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Internet der Dinge
1
Internet marketing
1
Internet of things
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Relationship marketing
1
Smart interaction
1
brand attachment
1
brand competence
1
brand positioning
1
brand warmth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Dou, Wenyu
Dessart, Laurence
2
Michaelidou, Nina
2
Andrews, Lynda
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Brown, Stephen D.
1
Burton, Jamie
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Cluley, Robert
1
DK
1
Dineva, Denitsa Petrova
1
Drennan, Judy
1
Dunn, Katherine
1
Fazal-e-Hasan, Syed
1
Garrod, Brian
1
Gironda, John T.
1
Golf-Papez, Maja
1
Haider, Kamran
1
Harbor, Catherine
1
Harness, David
1
Harris, Lloyd C.
1
He, Hongwei
1
Kelly, Louise
1
Kerr, Gayle
1
Khammash, Marwan
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Lin, Shan
1
Malthouse, Edward C.
1
Mapstone, Mark
1
Marbach, Julia
1
Meneses, Rita W.
1
Micevski, Milena
1
Moraes, Caroline
1
Morgan-Thomas, Anna
1
Nunan, Daniel
1
Page, Kelly
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->