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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Emotion"
~type_genre:"Article in journal"
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Consumer behaviour
Emotion
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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Undetermined
86
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Article
314
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7
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Article in journal
Aufsatz in Zeitschrift
321
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
7
Konferenzbeitrag
7
Case study
3
Fallstudie
3
Systematic review
1
Übersichtsarbeit
1
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Language
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English
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All
Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Harris, Lloyd C.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Koenig-Lewis, Nicole
4
McKechnie, Sally
4
Palmer, Adrian
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Martin, Drew
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
2,059
Journal of retailing and consumer services
1,960
International journal of hospitality management
817
International journal of consumer studies
760
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
The journal of product & brand management
398
Asia Pacific journal of marketing and logistics
397
The journal of brand management : an international journal
363
Journal of marketing research : JMR
358
European journal of marketing : EJM
356
Tourism management : research, policies, practice
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of business ethics : JOBE
344
Journal of travel and tourism marketing
341
Management science : journal of the Institute for Operations Research and the Management Sciences
341
Journal of international consumer marketing
321
Cogent business & management
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of marketing communications
306
Journal of retailing
305
Marketing letters : a journal of research in marketing
300
Journal of marketing
297
The international review of retail, distribution and consumer research
295
Journal of economic psychology : research in economic psychology and behavioral economics
294
International journal of retail & distribution management
293
Journal of the Academy of Marketing Science
293
Journal of consumer behaviour : an international research review
292
The journal of consumer marketing
292
International journal of contemporary hospitality management
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
278
Technological forecasting & social change : an international journal
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The journal of services marketing
273
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
264
Journal of hospitality marketing & management
259
Young consumers : insight and ideas for responsible marketers
257
Food policy : economics planning and politics of food and agriculture
240
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Source
All
ECONIS (ZBW)
321
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1
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10
of
321
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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