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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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86
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Article
301
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6
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Article in journal
Aufsatz in Zeitschrift
307
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
Author
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
2
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Published in...
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Journal of marketing management : MM
Journal of retailing and consumer services
1,935
Journal of business research : JBR
1,915
International journal of hospitality management
759
International journal of consumer studies
754
Psychology & marketing
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied economics
449
Energy economics
422
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Technological forecasting & social change : an international journal
368
Tourism management : research, policies, practice
365
Applied economics letters
358
European journal of marketing : EJM
348
The journal of brand management : an international journal
348
Economic modelling
346
Economics letters
344
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of travel and tourism marketing
317
Journal of international consumer marketing
312
Food policy : economics planning and politics of food and agriculture
311
Cogent business & management
308
Journal of retailing
303
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
Journal of marketing communications
298
The American economic review
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
282
Journal of marketing
278
The international review of retail, distribution and consumer research
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
269
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ECONIS (ZBW)
307
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307
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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