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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
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Search: subject_exact:"Online-Marketing"
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Consumer behaviour
Online-Handel
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Konsumentenverhalten
22
Brand management
12
Markenführung
12
social media
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Advertising
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Customer integration
5
Kundenintegration
5
Advertising effects
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Innovation
3
Online retailing
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Consumer attitudes
2
Data protection
2
Datenschutz
2
Deregulation
2
Deregulierung
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English
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Dessart, Laurence
2
Michaelidou, Nina
2
Andrews, Lynda
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Brown, Stephen D.
1
Burton, Jamie
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Cluley, Robert
1
DK
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Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Dunn, Katherine
1
Fazal-e-Hasan, Syed
1
Fulford, Heather
1
Garrod, Brian
1
Gironda, John T.
1
Golf-Papez, Maja
1
Haider, Kamran
1
Harbor, Catherine
1
Harness, David
1
Harris, Lloyd C.
1
He, Hongwei
1
Kelly, Louise
1
Kerr, Gayle
1
Khammash, Marwan
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Lin, Shan
1
Lu, Xiaoming
1
Malthouse, Edward C.
1
Mapstone, Mark
1
Marbach, Julia
1
Meneses, Rita W.
1
Micevski, Milena
1
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1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
192
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
122
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
International journal of hospitality management
54
Journal of promotion management : innovations in planning and applied research
54
International journal of electronic marketing and retailing : IJEMR
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Journal of internet commerce
51
The journal of product & brand management
45
Electronic commerce research
43
Journal of management information systems : JMIS
42
Cogent business & management
41
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Technological forecasting & social change : an international journal
37
Journal of electronic commerce research : JECR
33
Tourism management : research, policies, practice
32
International journal of contemporary hospitality management
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of technology marketing : IJTMkt
29
Journal of advertising research
29
Journal of promotion management : JPM
29
Journal of marketing
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
The journal of brand management : an international journal
27
Journal of hospitality marketing & management
26
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Psychology & marketing
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
23
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
4
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
5
The dividualised consumer : skeching the new mask of the consumer
Cluley, Robert
;
Brown, Stephen D.
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10010511380
Saved in:
6
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
9
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
10
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
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