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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Rezension"
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Großbritannien
Konsumentenverhalten
Consumer behaviour
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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Undetermined
90
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Article
359
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8
Type of publication (narrower categories)
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Arbeitspapier
Article in journal
Conference proceedings
Rezension
Aufsatz in Zeitschrift
367
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
8
Konferenzbeitrag
8
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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English
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Szmigin, Isabelle
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Koenig-Lewis, Nicole
4
MacDonald, Emma K.
4
McKechnie, Sally
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Dibb, Sally
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Lim, Ming
3
Maclaran, Pauline
3
Moraes, Caroline
3
Palmer, Adrian
3
Quinn, Lee
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Tinson, Julie
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
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Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
1,951
Journal of retailing and consumer services
1,944
Discussion paper series / IZA
1,050
Working paper / National Bureau of Economic Research, Inc.
945
Discussion paper / Centre for Economic Policy Research
790
International journal of consumer studies
779
International journal of hospitality management
747
Applied economics
721
The economic journal : the journal of the Royal Economic Society
679
Psychology & marketing
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Discussion paper
480
European journal of marketing : EJM
413
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
The journal of brand management : an international journal
368
CESifo working papers
366
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
341
Journal of business ethics : JOBE
337
Fiscal studies : the journal of the Institute for Fiscal Studies
331
Working paper
325
Economics letters
323
Journal of travel and tourism marketing
321
Regional studies
318
Journal of international consumer marketing
314
Technological forecasting & social change : an international journal
312
International journal of retail & distribution management
308
Journal of retailing
305
The international review of retail, distribution and consumer research
300
Journal of marketing communications
299
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of consumer behaviour : an international research review
291
Marketing letters : a journal of research in marketing
291
Cogent business & management
289
Journal of fashion marketing and management
289
The journal of consumer marketing
285
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Source
All
ECONIS (ZBW)
367
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1
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10
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367
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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