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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Social Web
Consumer behaviour
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
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71
Marketing
68
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62
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62
Marketing theory
60
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46
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Canhoto, Ana Isabel Domingos
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Hewer, Paul
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,128
Journal of retailing and consumer services
1,978
International journal of hospitality management
776
International journal of consumer studies
764
Psychology & marketing
695
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Technological forecasting & social change : an international journal
441
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
385
Tourism management : research, policies, practice
376
The journal of brand management : an international journal
375
Journal of marketing research : JMR
362
European journal of marketing : EJM
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
353
Journal of travel and tourism marketing
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing communications
331
Journal of international consumer marketing
318
Cogent business & management
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of marketing
307
Journal of retailing
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Marketing letters : a journal of research in marketing
297
Journal of consumer behaviour : an international research review
296
International journal of retail & distribution management
294
The journal of consumer marketing
293
Journal of fashion marketing and management
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
Journal of the Academy of Marketing Science
280
The journal of services marketing
276
The international review of retail, distribution and consumer research
275
Journal of hospitality marketing & management
268
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
International journal of internet marketing and advertising : IJIMA
252
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ECONIS (ZBW)
347
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347
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
10
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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