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~isPartOf:"Journal of marketing management : MM"
~person:"Baile, Serge"
~person:"Dou, Wenyu"
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Journal of marketing management : MM
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Electronic commerce research
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European journal of marketing : EJM
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Journal of advertising research
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ECONIS (ZBW)
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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
2
Effect of online 3D advertising on consumer responses : the mediating role of telepresence
Debbabi, Sana
;
Daassi, Mohamed
;
Baile, Serge
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 967-992
Persistent link: https://www.econbiz.de/10008664009
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