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~isPartOf:"Journal of marketing management : MM"
~person:"Brodie, Roderick J."
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Brodie, Roderick J.
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Journal of marketing management : MM
Journal of service research : JSR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business-to-business brand management : theory, research and executive case study exercises
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
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