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~isPartOf:"Journal of marketing management : MM"
~person:"Cantone, Luigi"
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Journal of marketing management : MM
Italian journal of marketing : ITJM
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The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
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