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~isPartOf:"Journal of marketing management : MM"
~person:"Cappellini, Benedetta"
~person:"Uncles, Mark D."
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
5
Viral marketing
2
Virales Marketing
2
Weibliche Arbeitskräfte
2
Women workers
2
1999-2003
1
Beziehungsmarketing
1
Brand image
1
Brand loyalty
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China
1
E-commerce
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Elderly people
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Electronic Commerce
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Fiscal consolidation
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Gender
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Geschlecht
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Haushaltskonsolidierung
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Haushaltsökonomik
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Household
1
Household economics
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Liminality
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Markenimage
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Markentreue
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Marketing
1
Mothers
1
Mütter
1
Private consumption
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Privater Haushalt
1
Privater Konsum
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Relationship marketing
1
Social Web
1
Social web
1
Stadtbevölkerung
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Urban population
1
WOM
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acculturation
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age
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austerity
1
consumers
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Cappellini, Benedetta
Uncles, Mark D.
Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
2
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Journal of marketing management : MM
Australasian marketing journal
3
Journal of business research : JBR
3
Retailing in the 21st century : current and future trends
2
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
5
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1
A space of one's own : spatial and identity liminality in an online community of mothers
Cappellini, Benedetta
;
Yen, Dorothy Ai-wan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1260-1283
Persistent link: https://www.econbiz.de/10011585306
Saved in:
2
The hidden work of coping : gender and the micro-politics of household consumption in times of austerity
Cappellini, Benedetta
;
Marilli, Alessandra
;
Parsons, …
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1597-1624
Persistent link: https://www.econbiz.de/10010466443
Saved in:
3
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
4
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
5
Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
Saved in:
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