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~isPartOf:"Journal of marketing management : MM"
~person:"Conhoto, Ana Isabel"
~person:"Fowler, Audrey R."
~person:"Karanika, Katerina"
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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
2
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
3
The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina
;
Hogg, Margaret K.
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649
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