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~isPartOf:"Journal of marketing management : MM"
~person:"Dholakia, Nikhilesh"
~subject:"Brand management"
~subject:"Marketing theory"
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Dholakia, Nikhilesh
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Journal of marketing management : MM
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Expanding disciplinary space : on the potential of critical marketing
1
Global business review
1
Research in marketing / Supplement : an annual compilation of research
1
The SAGE handbook of marketing theory
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The development of marketing theory and its philosophical underpinnings
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Marketing theory: breaking the siege of incrementalism
Dholakia, Nikhilesh
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 825-829
Persistent link: https://www.econbiz.de/10003886249
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