//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~person:"Hirvonen, Saku"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Marketing management
Brand management
1
Firm performance
1
KMU
1
Markenführung
1
Market orientation
1
Marketingmanagement
1
SME
1
Unternehmenserfolg
1
brand orientation
1
brand performance
1
financial performance
1
firm age
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hirvonen, Saku
Baeza, Julia
1
Barnes, Stuart J.
1
Baxter, Jessica
1
Bergkvist, Lars
1
Burke, Paul F.
1
Clarke, Rodney J.
1
Davies, Fiona
1
Dowling, Grahame R.
1
El-Tawy, Nevine
1
Ghassan, Aysar
1
Gromark, Johan
1
Gyrd-Jones, Richard I.
1
Helm, Clive
1
Hodis, Monica Alexandra
1
Ivens, Bjoern
1
Ji, Mindy F.
1
Jogulu, Uma
1
Kadirov, Djavlonbek
1
Kerr, Greg
1
Kershaw, Anne
1
Kümmel, Doreen
1
Laukkanen, Tommi
1
Lee, Yih Hwai
1
Mattsson, Jan
1
Melin, Frans
1
Munk, Jonas
1
O'Cass, Aron
1
Osborne, Angela
1
Quinton, Sarah
1
Reijonen, Helen
1
Rentschler, Ruth
1
Romero de la Fuente, Jaime
1
Sashittal, Hemant Chaitanya
1
Siew Meng Leong
1
Slater, Stephanie
1
Solér, Cecilia
1
Sriramachandramurthy, Rajendran
1
Svärd, Camilla
1
Tollington, Tony
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
The journal of brand management : an international journal
2
Journal of strategic marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does market orientation pay off without
brand
orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->