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~isPartOf:"Journal of marketing management : MM"
~person:"Hudders, Liselot"
~person:"Phau, Ian"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing management : MM
International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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Journal of promotion management : JPM
4
International journal of advertising : the quarterly review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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Direct marketing : an international journal
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European journal of marketing : EJM
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Journal of advertising research
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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The international review of retail, distribution and consumer research
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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