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~isPartOf:"Journal of marketing management : MM"
~person:"Korgaonkar, Pradeep K."
~subject:"Consumer attitudes"
~subject:"Markenführung"
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Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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