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~isPartOf:"Journal of marketing management : MM"
~person:"Kwon, Ik-whan G."
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Do the magnitude and asymmetry of specific asset investments matter in the supplier-buyer relationship?
Xie, Yu Henry
;
Suh, Taewon
;
Kwon, Ik-whan G.
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 858-877
Persistent link: https://www.econbiz.de/10008664035
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