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~isPartOf:"Journal of marketing management : MM"
~person:"Malthouse, Edward C."
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Beziehungsmarketing
E-commerce
Consumer behaviour
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Customer integration
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Kundenintegration
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Relationship marketing
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Brand image
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Brand management
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Online-Marketing
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brand
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brand dialogue behaviours
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customer experience
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customer experiences
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Malthouse, Edward C.
Buttle, Francis A.
3
Conduit, Jodie
3
Hollebeek, Linda D.
3
Ang, Lawrence
2
Dessart, Laurence
2
Hart, Cathy
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Hewer, Paul
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Matanda, Margaret Jekanyika
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Attmann, Julianne
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Baron, Steve
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Calder, Bobby J.
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Carlson, Jamie
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Carr, Anthony
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Cassidy, Kim
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Cayla, Julien
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Celuch, Kevin
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Chen, Junsong
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Chiang, Chang-Tang
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Christodoulides, George
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Coelho, Filipe
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Journal of marketing management : MM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service management
3
Journal of service research : JSR
2
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer engagement : contemporary issues and challenges
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Media brands and branding
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Policy and marketing strategies for digital media
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ECONIS (ZBW)
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
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