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~isPartOf:"Journal of marketing management : MM"
~person:"McKechnie, Sally"
~subject:"Customer value"
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Customer value
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer service
1
Dienstleistungsqualität
1
Ethiopia
1
Konsumentenverhalten
1
Kundenservice
1
Kundenwert
1
Luxury goods
1
Luxusgüter
1
Marketing
1
Relationship marketing
1
Service quality
1
Value creation
1
consumer behaviour
1
customer experience
1
customer-dominant logic
1
experience marketing
1
luxury
1
types of value
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value creation
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Äthiopien
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McKechnie, Sally
Andrews, Lynda
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Baumann, Jasmin
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Carr, Anthony
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Drennan, Judy
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Hartley, Stephanie
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Le Meunier-FitzHugh, Kenneth
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Ryals, Lynette
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Tynan, Caroline
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Journal of marketing management : MM
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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