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~isPartOf:"Journal of marketing management : MM"
~person:"Spilker-Attig, Andrea Maria Renate"
~subject:"Advertising effects"
~subject:"Werbewirkung"
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Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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New Developments in Online Marketing
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Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
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