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~isPartOf:"Journal of marketing management : MM"
~source:"econis"
~subject:"Großbritannien"
~type_genre:"Aufsatz in Zeitschrift"
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What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
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