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~isPartOf:"Journal of marketing management : MM"
~source:"econis"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Markenartikel
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Consumer behaviour
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1999-2005
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Gázquez-Abad, Juan Carlos
1
Liu, Tsung-Chi
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Martínez-López, Francisco J.
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Journal of marketing management : MM
European journal of marketing : EJM
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
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2
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
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