//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
social media
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Konsumentenverhalten
22
Brand management
12
Markenführung
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Advertising
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Customer integration
5
Kundenintegration
5
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Innovation
3
Online retailing
3
Online-Handel
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Consumer attitudes
2
Data protection
2
Datenschutz
2
Deregulation
2
Deregulierung
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Conference paper
1
Konferenzbeitrag
1
Language
All
English
29
Author
All
Dessart, Laurence
2
Michaelidou, Nina
2
Polonsky, Michael J.
2
Andrews, Lynda
1
Beatson, Amanda T.
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Brown, Stephen D.
1
Burton, Jamie
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Cluley, Robert
1
DK
1
Dholakia, Nikhilesh
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Dunn, Katherine
1
Ewing, Mike
1
Fazal-e-Hasan, Syed
1
Garrod, Brian
1
Ge, Jing
1
Gironda, John T.
1
Golf-Papez, Maja
1
Gretzel, Ulrike
1
Hackley, Christopher E.
1
Haider, Kamran
1
Harbor, Catherine
1
Harness, David
1
Harris, Lloyd C.
1
He, Hongwei
1
Kelly, Louise
1
Kerr, Gayle
1
Khammash, Marwan
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Lin, Shan
1
Lipscomb, John
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
202
Journal of retailing and consumer services
153
International journal of internet marketing and advertising : IJIMA
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
International journal of advertising : the review of marketing communications
85
Journal of advertising research
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of promotion management : innovations in planning and applied research
67
Journal of internet commerce
57
Information systems research : ISR
55
International journal of electronic marketing and retailing : IJEMR
55
International journal of hospitality management
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of advertising : the quarterly review of marketing communications
49
The journal of product & brand management
47
Cogent business & management
46
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Electronic commerce research
41
Journal of promotion management : JPM
41
International journal of technology marketing : IJTMkt
37
Journal of marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of electronic commerce research : JECR
32
Journal of management information systems : JMIS
32
Psychology & marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing research : JMR
31
The journal of brand management : an international journal
31
International journal of consumer studies
30
International journal of electronic commerce : IJEC
30
Tourism management : research, policies, practice
30
Asia Pacific journal of marketing and logistics
28
Young consumers : insight and ideas for responsible marketers
28
Journal of hospitality marketing & management
27
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
4
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
5
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
6
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
7
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->