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~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Innovation"
~subject:"Werbewirkung"
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Search: subject_exact:"Social media marketing"
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Advertising effects
Innovation
Werbewirkung
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
12
Markenführung
12
social media
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Advertising
6
Viral marketing
6
Virales Marketing
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Werbung
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Customer integration
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Kundenintegration
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Social network
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Confidence
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Facebook
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Online retailing
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Online-Handel
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social networking sites
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Bibliometrics
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Beatson, Amanda T.
1
Bian, Dong
1
Brettel, Malte
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chaffey, Dave
1
Chong, Woon Kian
1
Dessart, Laurence
1
Hackley, Christopher E.
1
Johnson, Lester W.
1
Leckie, Civilai
1
Lin, Shan
1
Malthouse, Edward C.
1
Marbach, Julia
1
Maslowska, Ewa
1
Morgan-Thomas, Anna
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
Raquel, Cristiana
1
Riedel, Aimee S.
1
Ross, William T.
1
Spilker-Attig, Andrea Maria Renate
1
Tiwsakul, Amy Rungpaka
1
Veloutsou, Cleopatra
1
Weeks, Clinton S.
1
Yang, Shuai
1
Zhang, Nan
1
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Journal of marketing management : MM
International journal of advertising : the review of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
54
Journal of business research : JBR
52
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of retailing and consumer services
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
European journal of marketing : EJM
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of internet commerce
11
Journal of marketing
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
7
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1
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
2
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
3
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
4
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
5
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
6
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
Saved in:
7
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
Saved in:
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