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~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
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Search: subject:"Social Web"
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Brand management
Social Web
71
Social web
71
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
25
Online-Marketing
25
Markenführung
20
Viral marketing
17
Virales Marketing
17
social media
17
Beziehungsmarketing
9
Relationship marketing
9
Social network
9
Soziales Netzwerk
9
Virtual reality
8
Virtuelle Realität
8
Brand image
7
Markenimage
7
E-commerce
6
Electronic Commerce
6
Marketing management
6
Marketingmanagement
6
netnography
6
Customer integration
5
Internet
5
Kundenintegration
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
Customer satisfaction
4
Digitalisierung
4
Digitization
4
Kundenzufriedenheit
4
Public relations
4
identity
4
Öffentlichkeitsarbeit
4
Advertising effects
3
Emotion
3
Facebook
3
Großbritannien
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Arvidsson, Adam
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Chiang, Chang-Tang
1
Choi, Jiho
1
Cova, Bernard
1
Davey, Bill
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Garrod, Brian
1
Giordano, Alex
1
Hackley, Christopher E.
1
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1
Han, Kyesook
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1
Hewer, Paul
1
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1
Huo, Qunying
1
Jones, Brian
1
Karlsson, Katariina
1
Kim, Jae Wook
1
Latimer, Lorien
1
Lima, Anderson
1
Lin, Shan
1
Luise, Vincenzo
1
Meneses, Rita W.
1
Michaelidou, Nina
1
Moraes, Caroline
1
Morgan-Thomas, Anna
1
Palmer, Adrian
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Parker, Kevin R.
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Pedersen, Per Egil
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1
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1
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1
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Journal of marketing management : MM
Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Business horizons
19
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
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ECONIS (ZBW)
20
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1
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
8
Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon
;
Latimer, Lorien
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
Saved in:
9
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
10
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
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