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~isPartOf:"Journal of marketing management : MM"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
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Communication
Digitization
E-commerce
Social Web
69
Social web
69
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
24
Online-Marketing
24
Brand management
20
Markenführung
20
social media
17
Viral marketing
16
Virales Marketing
16
Beziehungsmarketing
9
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9
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9
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Denegri-Knott, Janice
2
Molesworth, Mike
2
Abosag, Ibrahim
1
Bogt, Tom ter
1
Buttle, Francis A.
1
Choi, Jiho
1
Dholakia, Nikhilesh
1
Farrell, Mark A.
1
Gadalla, Eman
1
Groeger, Lars
1
Han, Kyesook
1
Hart, Andrew
1
Keeling, Debbie
1
Keeling, Kathy
1
Kerrigan, Finola
1
Kim, Jae Wook
1
Laing, Angus
1
Leenders, Mark A. A. M.
1
Newholm, Terry
1
Qualls, William J.
1
Reyes, Ian
1
Watkins, Rebecca D.
1
Zwaan, Koos
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Journal of marketing management : MM
Journal of business research : JBR
53
Technological forecasting & social change : an international journal
46
Journal of retailing and consumer services
33
Information systems research : ISR
31
Journal of management information systems : JMIS
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Electronic commerce research
25
Journal of digital banking
23
Industrial marketing management : the international journal for industrial and high-tech firms
20
Corporate communications : an international journal
19
Electronic markets : EM ; the international journal of electronic commerce and business media
19
International journal of business information systems : IJBIS
19
Business horizons
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of communication management : an international journal
16
Journal of open innovation : technology, market, and complexity
16
Journal of internet commerce
15
International journal of internet marketing and advertising : IJIMA
14
Journal of electronic commerce research : JECR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management information systems : mis quarterly
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Electronic markets : the international journal on networked business
12
Internet policy review : journal on internet regulation
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
International journal of contemporary hospitality management
11
International journal of electronic business
11
International journal of electronic commerce : IJEC
11
International journal of hospitality management
11
International journal of networking and virtual organisations : IJNVO
11
European research studies
10
Finance research letters
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
International journal of production economics
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
The journal of business & industrial marketing
9
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ECONIS (ZBW)
9
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1
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
2
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
3
Theorising digital personhood : a dramaturgical approach
Kerrigan, Finola
;
Hart, Andrew
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1701-1721
Persistent link: https://www.econbiz.de/10011608064
Saved in:
4
How are young music artists configuring their media and sales platforms in the digital age?
Leenders, Mark A. A. M.
;
Farrell, Mark A.
;
Zwaan, Koos
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1799-1817
Persistent link: https://www.econbiz.de/10011406202
Saved in:
5
Virtuality as place and process
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1580-1591
Persistent link: https://www.econbiz.de/10010230031
Saved in:
6
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
Saved in:
7
Metaverse-retail service quality : a future framework for retail service quality in the 3D internet
Gadalla, Eman
;
Keeling, Kathy
;
Abosag, Ibrahim
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1493-1517
Persistent link: https://www.econbiz.de/10010230102
Saved in:
8
Virtual communities come of age : parallel service, value, and propositions offered in communal online space
Laing, Angus
;
Keeling, Debbie
;
Newholm, Terry
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 291-315
Persistent link: https://www.econbiz.de/10008989901
Saved in:
9
It takes a marketplace community to raise brand commitment : the role of online communities
Kim, Jae Wook
;
Choi, Jiho
;
Qualls, William J.
;
Han, Kyesook
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 409-431
Persistent link: https://www.econbiz.de/10003710355
Saved in:
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