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~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer attitudes"
~subject:"Markenführung"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Social media marketing"
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Consumer attitudes
Markenführung
Soziales Netzwerk
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
12
social media
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Advertising
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Customer integration
5
Kundenintegration
5
Advertising effects
4
Social network
4
Werbewirkung
4
Confidence
3
Facebook
3
Innovation
3
Online retailing
3
Online-Handel
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Data protection
2
Datenschutz
2
Deregulation
2
Deregulierung
2
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16
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1
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English
16
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Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Garrod, Brian
1
Gironda, John T.
1
Golf-Papez, Maja
1
Hackley, Christopher E.
1
Haider, Kamran
1
Hamilton, Kathy
1
Harris, Lloyd C.
1
He, Hongwei
1
Hewer, Paul
1
Hodis, Monica Alexandra
1
Kelly, Louise
1
Kerr, Gayle
1
Korgaonkar, Pradeep K.
1
Lin, Shan
1
Meneses, Rita W.
1
Meuli, Paul G.
1
Michaelidou, Nina
1
Moraes, Caroline
1
Morgan-Thomas, Anna
1
Pedersen, Per Egil
1
Quinton, Sarah
1
Richard, James E.
1
Ross, William T.
1
Sashittal, Hemant Chaitanya
1
Solem, Birgit Andrine Apenes
1
Sriramachandramurthy, Rajendran
1
Thomas, Robert
1
Tiwsakul, Amy Rungpaka
1
Veer, Ekant
1
Veloutsou, Cleopatra
1
Wang, Weiyue
1
Wu, Jintao
1
Yang, Shuai
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
98
International journal of internet marketing and advertising : IJIMA
57
The journal of product & brand management
47
Journal of retailing and consumer services
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of marketing communications
30
Journal of promotion management : innovations in planning and applied research
27
International journal of advertising : the review of marketing communications
25
Business horizons
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Cogent business & management
19
Journal of internet commerce
19
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
International journal of hospitality management
16
European journal of marketing : EJM
15
International journal of electronic marketing and retailing : IJEMR
14
Technological forecasting & social change : an international journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Psychology & marketing
13
Journal of advertising research
12
Journal of fashion marketing and management
12
Journal of strategic marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of consumer studies
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
International journal of advertising : the quarterly review of marketing communications
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Springer eBook Collection
9
European journal of marketing
8
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ECONIS (ZBW)
16
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
6
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
9
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
10
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
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