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~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
160
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Marketing
68
Marketing theory
60
Marketingtheorie
60
Brand image
49
Markenimage
49
Social Web
49
Social web
49
Internet marketing
46
Online-Marketing
46
Großbritannien
44
United Kingdom
44
Market research
42
Marktforschung
42
USA
40
United States
40
Social marketing
32
Brand
26
Viral marketing
26
Virales Marketing
26
Customer satisfaction
25
Kundenzufriedenheit
25
Markenartikel
25
Social Marketing
25
Lieferantenmanagement
24
Supplier relationship management
24
Customer integration
22
Kundenintegration
22
Advertising effects
21
Bibliometrics
21
Bibliometrie
21
Werbewirkung
21
Emotion
20
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52
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Article
164
Book / Working Paper
5
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Aufsatz in Zeitschrift
Article in journal
169
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
4
Konferenzbeitrag
4
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
169
Author
All
Szmigin, Isabelle
4
Tadajewski, Mark
4
Hewer, Paul
3
Tynan, Caroline
3
Uncles, Mark D.
3
Veer, Ekant
3
Arsel, Zeynep
2
Belk, Russell W.
2
Beverland, Michael B.
2
Brownlie, Douglas
2
Carlson, Jamie
2
Carrigan, Marylyn
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Dessart, Laurence
2
Eckhardt, Giana M.
2
Golf-Papez, Maja
2
Harris, Lloyd C.
2
Hart, Cathy
2
Hogg, Margaret K.
2
Johnson, Lester W.
2
MacDonald, Emma K.
2
Malthouse, Edward C.
2
Martin, Drew
2
McDonagh, Pierre
2
McKechnie, Sally
2
Michaelidou, Nina
2
Moraes, Caroline
2
Patsiaouras, Georgios
2
Quazi, Ali
2
Romaniuk, Jenni
2
Rosenberger, Philip J.
2
Shankar, Avi
2
Sousa, Carlos M. P.
2
Stocchi, Lara
2
Vom Lehn, Dirk
2
Wells, Victoria
2
Ainamo, Antti
1
Alexander, Nicholas
1
Alpert, Frank
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
1,044
Journal of retailing and consumer services
945
The journal of product & brand management
329
International journal of hospitality management
322
The journal of brand management : an international journal
308
Psychology & marketing
258
Asia Pacific journal of marketing and logistics
219
Journal of marketing communications
211
Journal of global marketing
193
European journal of marketing : EJM
191
Journal of the Academy of Marketing Science
188
Journal of travel and tourism marketing
177
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
174
The journal of services marketing
172
Journal of marketing research : JMR
171
International marketing review
165
International journal of internet marketing and advertising : IJIMA
163
Journal of marketing
163
Journal of retailing
163
Cogent business & management
160
Marketing intelligence & planning
159
Journal of international marketing
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
144
Journal of strategic marketing
141
Marketing letters : a journal of research in marketing
140
International journal of contemporary hospitality management
139
Journal of international consumer marketing
139
Industrial marketing management : the international journal for industrial and high-tech firms
137
International journal of consumer studies
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
International journal of retail & distribution management
131
The international review of retail, distribution and consumer research
130
Tourism management : research, policies, practice
130
Journal of hospitality marketing & management
128
International journal of advertising : the review of marketing communications
123
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
121
The journal of consumer marketing
120
Journal of promotion management : innovations in planning and applied research
115
The service industries journal
108
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ECONIS (ZBW)
169
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
8
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
9
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
10
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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