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~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"United States"
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Consumer behaviour
United States
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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98
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343
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11
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354
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354
Collection of articles of several authors
14
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14
Conference paper
8
Konferenzbeitrag
8
Conference proceedings
4
Konferenzschrift
4
Case study
3
Fallstudie
3
Systematic review
1
Übersichtsarbeit
1
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Language
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English
354
Author
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Piacentini, Maria
7
Hogg, Margaret K.
6
Tadajewski, Mark
6
Belk, Russell W.
5
Dennis, Charles
5
Michaelidou, Nina
5
Veer, Ekant
5
Broderick, Amanda J.
4
Carlson, Jamie
4
Devlin, James F.
4
Harris, Lloyd C.
4
Jayawardhena, Chanaka
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tynan, Caroline
4
Banister, Emma N.
3
Carrigan, Marylyn
3
Conduit, Jodie
3
Dessart, Laurence
3
Doherty, Anne Marie
3
Ennew, Christine T.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Sharma, Piyush
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Baumgarth, Carsten
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
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Institution
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Working paper / National Bureau of Economic Research, Inc.
11,525
NBER working paper series
3,824
Journal of business research : JBR
2,183
The American economic review
2,113
Discussion paper / Centre for Economic Policy Research
2,011
Journal of retailing and consumer services
1,967
Discussion paper series / IZA
1,920
NBER Working Paper
1,691
The review of economics and statistics
1,438
American journal of agricultural economics
1,363
The review of financial studies
1,341
The journal of finance : the journal of the American Finance Association
1,312
Applied economics
1,310
Working paper
1,184
Economics letters
993
Economic review
928
Journal of banking & finance
909
International journal of hospitality management
897
CESifo working papers
889
Southern economic journal
882
Economic inquiry : journal of the Western Economic Association International
872
Finance and economics discussion series
866
Monthly labor review : MLR
853
National tax journal
848
Journal of financial economics
847
Journal of financial and quantitative analysis : JFQA
809
International journal of consumer studies
799
The journal of futures markets
773
Journal of human resources : JHR
768
Journal of money, credit and banking : JMCB
739
Psychology & marketing
712
The journal of economic perspectives : EP ; a journal of the American Economic Association
709
Journal of political economy
690
Journal of business ethics : JOBE
674
European journal of operational research : EJOR
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
660
SpringerLink / Bücher
654
The quarterly journal of economics
649
The journal of law & economics
645
American economic journal : a journal of the American Economic Association
638
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ECONIS (ZBW)
354
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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