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~isPartOf:"Journal of marketing management : MM"
~subject:"Customer value"
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Customer value
Beziehungsmarketing
82
Relationship marketing
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Consumer behaviour
31
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Customer integration
15
Kundenintegration
15
Brand image
14
Markenimage
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Großbritannien
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Journal of marketing management : MM
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
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1
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
2
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
3
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
4
"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
Saved in:
5
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
6
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
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