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~isPartOf:"Journal of marketing management : MM"
~subject:"Dienstleistungsqualität"
~subject:"Event-Marketing"
~subject:"Theorie"
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Journal of marketing management : MM
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Value-creation space : the role of events in a service-dominant marketing paradigm
Crowther, Philip
;
Donlan, Leah
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1444-1463
Persistent link: https://www.econbiz.de/10009412789
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