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~isPartOf:"Journal of marketing management : MM"
~subject:"Duftstoff"
~subject:"Emotion"
~subject:"Ladengestaltung"
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Journal of marketing management : MM
Sensory marketing : research on the sensuality of products
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph
;
Dennis, Charles
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 14-36
Persistent link: https://www.econbiz.de/10009489016
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