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~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~subject:"emotions"
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Konsumentenverhalten
Marketing management
emotions
Emotion
31
Consumer behaviour
17
Anthropologie
6
Anthropology
6
Beziehungsmarketing
6
Relationship marketing
6
Advertising effects
5
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5
Großbritannien
5
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5
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Aleti, Torgeir
1
Antonetti, Paolo
1
Aroean, Lukman
1
Baines, Paul
1
Conhoto, Ana Isabel
1
DK
1
Dennis, Charles
1
Ennew, Christine T.
1
Garry, Tony
1
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1
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1
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1
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1
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1
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1
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1
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1
Karanika, Katerina
1
Kessous, Aurélie
1
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1
Mapstone, Mark
1
Michaelidou, Nina
1
Moons, Ingrid
1
Närvänen, Elina
1
O'Donohoe, Stephanie
1
Padmanabhan, Yuvray
1
Page, Kelly
1
Pelsmacker, Patrick de
1
Phau, Ian
1
Sandberg, Brigitta
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Sun, Luping
1
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1
Valtonen, Anu
1
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1
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Journal of marketing management : MM
Journal of business research : JBR
161
Journal of retailing and consumer services
125
International journal of hospitality management
80
Psychology & marketing
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Tourism management : research, policies, practice
39
Journal of travel and tourism marketing
38
The journal of brand management : an international journal
37
Journal of hospitality marketing & management
35
The journal of product & brand management
34
European journal of marketing : EJM
31
International journal of consumer studies
31
The journal of services marketing
31
International journal of contemporary hospitality management
27
The service industries journal
27
Journal of marketing research : JMR
26
Journal of marketing communications
24
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Marketing letters : a journal of research in marketing
23
International journal of advertising : the review of marketing communications
21
Journal of behavioral decision making
21
Journal of consumer behaviour : an international research review
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Tourism management perspectives : TMP
21
Journal of promotion management : innovations in planning and applied research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of business ethics : JOBE
17
Asia Pacific journal of marketing and logistics
16
Journal of service research : JSR
16
Marketing intelligence & planning
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
The international review of retail, distribution and consumer research
15
Cogent business & management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
19
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1
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19
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1
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
2
Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila
;
Sandberg, Brigitta
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
Saved in:
3
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
4
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
5
Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
Saved in:
6
Gendered reading of the body in the bed
Valtonen, Anu
;
Närvänen, Elina
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1583-1601
Persistent link: https://www.econbiz.de/10011407689
Saved in:
7
Are innovative consumers emotional and prestigiously sensitive to price?
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10010345681
Saved in:
8
Faith, hope and love : doing family through consuming
Higgins, Leighanne
;
Hamilton, Kathy
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1577-1596
Persistent link: https://www.econbiz.de/10010466449
Saved in:
9
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
10
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
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