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~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"social media"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
social media
Brand management
101
Markenführung
101
Consumer behaviour
49
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
Social Web
20
Social web
20
Internet marketing
12
Marketing management
12
Online-Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Place marketing
8
Standortmarketing
8
brand orientation
7
Advertising effects
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Großbritannien
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
USA
5
United Kingdom
5
United States
5
brands
5
Confidence
4
Corporate reputation
4
Customer satisfaction
4
Einzelhandel
4
Firmenimage
4
Kundenzufriedenheit
4
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Undetermined
25
Type of publication
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Article
58
Book / Working Paper
1
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Article in journal
59
Aufsatz in Zeitschrift
59
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
59
Author
All
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Harris, Lloyd C.
2
McDonagh, Pierre
2
Alpert, Frank
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Baeza, Julia
1
Baxter, Jessica
1
Belk, Russell W.
1
Beverland, Michael B.
1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Cantone, Luigi
1
Carlson, Jeffrey R.
1
Chan, Tsang-sing
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Clarke, Rodney J.
1
Cléret, Baptiste
1
Collinger, Tom
1
Cova, Véronique
1
Dass, Mayukh
1
Davey, Bill
1
Davies, Fiona
1
Dawes, John G.
1
Dessart, Laurence
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
Dion, Delphine
1
Dixon, Skye-Maree
1
Dou, Wenyu
1
Ebrahim, Reham
1
Eckhardt, Giana M.
1
Gaillard, Elise
1
Garrod, Brian
1
Gergaud, Olivier
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
428
The journal of brand management : an international journal
305
The journal of product & brand management
296
Journal of retailing and consumer services
257
Psychology & marketing
90
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
85
Journal of strategic marketing
79
International journal of hospitality management
77
Marketing intelligence & planning
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of promotion management : innovations in planning and applied research
64
International journal of advertising : the review of marketing communications
61
International journal of internet marketing and advertising : IJIMA
61
SpringerLink / Bücher
60
Journal of international consumer marketing
59
Journal of the Academy of Marketing Science
57
International marketing review
54
Journal of promotion management : JPM
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing
52
Marketing letters : a journal of research in marketing
51
Journal of global marketing
48
International journal of consumer studies
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Cogent business & management
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
37
European journal of marketing
36
International journal of advertising : the quarterly review of marketing communications
36
Qualitative market research : an international journal
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
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ECONIS (ZBW)
59
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1
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
2
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
3
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
The community brand paradigm : a response to
brand
management
's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
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